MARKET ENTRY STRATEGY
CHANNEL MAPPING
Channel Mapping That Drives Market Reach.

At RW Distribution, we identify the right retail, foodservice, and e-commerce channels for your brand — ensuring your products reach the consumers who matter most. Our approach aligns every distribution decision with your commercial goals, helping you grow strategically and sustainably.

We analyse your category, competition, and consumer behaviour to define the most effective route to market — balancing visibility, margin, and brand positioning. The result? Smarter distribution, stronger partnerships, and scalable growth across Australia.

Retail Channel Strategy

We evaluate supermarket, convenience, and independent retail opportunities to position your brand where it performs best.

Foodservice & Wholesale

We identify high-value foodservice networks — from cafés to catering — that fit your brand’s volume and visibility goals.

E-Commerce & Direct-to-Consumer

We develop strategies for digital channels and online marketplaces to expand your brand’s reach and accessibility.

Route-to-Market Planning

We design complete channel roadmaps that align your distribution with pricing, promotions, and long-term brand strategy.